Valuable insights into design thinking, the realities of strategy and the emergence of social enterprise
2015 Ranking: #7
Roger Martin is one of the world’s leading authorities on innovation and strategy. He is best known for his work on integrative thinking, and design thinking, both concepts he helped to originate and develop.
Integrative thinking is the ability to balance two opposing ideas or models in order to create a third, more effective solution to a problem. Design Thinking combines analysis and intuition to exploit existing knowledge and create new knowledge.
Martin‘s pioneering work with A.G. Lafley, CEO at Procter & Gamble, is documented in their bestselling 2013 book Playing to Win: How Strategy Really Works. The book sets out a highly practical, step-by-step process for creating a workable business strategy, and explains how the methodology was used to stunning effect, with real life examples at P&G. The book earned Martin and Lafley the 2013 Thinkers50 Distinguished Achievement Award for Best Book.
Martin’s other bestsellers include The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (2008), The Design of Business: Why Design Thinking is the Next Competitive Advantage (2009), and Fixing the Game: Bubbles, Crashes and What Capitalism Can Learn from the NFL (2011).
Martin’s most recent book, co-authored with Sally Osberg of the Skoll Foundation, is entitled Getting Beyond Better: How Social Entrepreneurship Works (Harvard Business Review Press, 2015) . It helped them win the 2015 Thinkers50 Distinguished Achievement Award for Social Enterprise.
Martin is the former dean of the Rotman School of Management at the University of Toronto (where he now holds Premier’s Chair in Productivity and Competitiveness.)